People
 

Phil Smith and Tim Roper have separately created and produced powerful and effective marketing programs for major non-profit institutions, major trade associations, advocacy groups, Fortune 100 companies plus many national political and public policy institutions.

In 2004, they joined forces as CAPTELDirect to offer their experience, insights, management and creativity in direct mail to scores of political causes, candidates, non-profit groups and trade associations.

Phil Smith has over 25 years of experience in directing and managing national organizations which rely heavily on database-driven marketing technologies, telemarketing, direct mail and fund-raising. As Finance Director of the Republican National Committee from 1981-1989, Smith launched major contributor programs and events in support of the Reagan and Bush administrations.  As Director of Finance for the National Republican Senatorial Committee in the 1990s, his expert management produced the highest net income ever produced for the NRSC.  Phil also served as Vice President of Public Affairs for the Dole Food Company (1989-1992) and founded a Washington-based consulting and investment firm in 1992.

Tim Roper serves as Managing Director, marketing strategist and creative director for CAPTELDirect.  His 30+ years in direct marketing includes success as Executive Vice President of National Direct Mail Services, Inc., Finance Director of the California Republican Party, President of Odell, Roper & Associates, Inc. and founder of Tim Roper & Company.  Tim’s work over the years as a direct marketing strategist, professional copywriter and graphic designer has won both success and numerous awards for large national campaigns on behalf of four Presidential candidates, scores of political organizations and candidates, charitable organizations, educational groups, commercial enterprises and dozens of state- and locally-based projects

Joe McCeney is  Executive Vice President of CAPTEL.  Joe previously served as Deputy Director of Finance and Director of Direct Marketing at both the Republican National Committee and the National Republican Senatorial Committee.   A veteran of the first Bush Administration at the Department of Commerce, Joe was also employed as a bank officer at the American Security Bank in Washington, D.C. McCeney holds a B.S. from Boston College and an M.B.A. from The George Washington University.

Amy Biederman serves as Senior Vice President of CAPTEL and Chief Operating Officer of CAPTELDirect.  Amy joined CAPTEL in June 2003 and is responsible for coordinating all client programs.  Prior to joining CAPTEL she provided public relations services for a public affairs firm on Capitol Hill as well as for the Mercury Group, a public relations agency.  She developed her political fundraising skills at the National Republican Senatorial Committee during the 1996 and 1998 election cycles, where she served as Deputy Director of the Senatorial Trust.  Biederman holds a B.A. from the University of Iowa


 
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