| Direct Mail |
| Direct mail is both an art and a science, and the only medium in which the power of creative concepts can be charted and measured by hard results. But what kind of results equal success? Response rate? Gross income? Average sale or gift? At CAPTELDirect, success means net — net donors, net sales, net income, net cost. Whether you mail 10,000 or 10,000,000, it’s the net income reaped after the cost of your mail that ultimately counts most. In every mail campaign we produce, we strive to create copy and design that produces high income and return — and keep your production costs to a minimum. And we operate from a history of experience and proven success. |
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